He lost several major business deals as a result of his anti-Semitic remarks.
And now Kanye West’s Essentials playlist on Apple Music has been removed, indicating the streaming giant is also cutting ties with the rapper.
The 45-year-old has been on a tirade lately, calling Jews who wronged him dead and also calling President Biden the ‘r’ word.
Dropped: Kanye West’s Essentials playlist on Apple Music has been removed, indicating the streaming giant is also cutting ties with the rapper
Earlier this week, Daniel Ek, CEO of Spotify, addressed Kanye’s “horrifying” comments during an interview with Reuters.
The Apple Music rival said his music does not violate Spotify’s anti-hate policies and that it would be up to Ye’s label, Universal Music Group’s Def Jam, to remove his catalog.
Ek said: ‘It’s really just his music, and his music doesn’t violate our policy. “It’s up to his label whether he wants to act or not.”
A UMG spokesperson has now clarified, “Def Jam’s relationship with Ye as a recording artist, Def Jam’s partnership with the GOOD Music label, and Ye’s merchandise deal with Bravado all have ended in 2021.”
MailOnline has contacted representatives for Apple and Kanye West for comment.
Struggling: The 45-year-old has been on a tirade lately, calling death on Jews who have wronged him and also calling President Biden the ‘r’ word
West has seen several high-profile partnerships scrapped following a series of anti-Semitic outbursts.
The father-of-four’s wealth could plummet to less than $1 billion after the brand’s termination, which comes after several other lucrative deals were dropped.
His deal with Balenciaga and Gap fell through, and the rapper was dropped by talent agency CAA yesterday.
In a statement, GAP said: “Anti-Semitism, racism and hatred in any form are inexcusable and will not be tolerated in accordance with our values.”
“On behalf of our customers, employees and shareholders, we partner with organizations that fight hate and discrimination.”
His Twitter and Instagram accounts were restricted, with social media platforms saying they had deleted his posts which online users condemned as anti-Semitic.
In a statement, Adidas said: “Adidas does not tolerate anti-Semitism and any other type of hate speech.”
“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The company also claimed that severing ties with the rapper is likely to have a “negative impact of up to €250 million on the company’s bottom line in 2022”.
The partnership began in 2013, after leaving a collaboration with Nike, and was to be a decade-long production.
Locked down: Kanye’s Twitter and Instagram accounts have been restricted, with social media platforms claiming to have deleted his posts which online users have condemned as anti-Semitic; seen in 2020
Before being dumped by the brand, Kanye had already started clashing publicly with Adidas executives, accusing them of “stealing” his ideas.
West owns the Yeezy brand but Adidas pays him an annual fee to sell the products.
Adidas, whose founder Adi Dassler belonged to the Nazi Party, found itself under increasing pressure to drop Kanye after several anti-Semitic comments.
Experts have also claimed that the resale market for Yeezys will explode as they will no longer be mass-produced.
TMZ claimed the resale market would skyrocket, with companies clinging to Yeezy stock to see if Adidas would part ways with the singer.
Tamar Andrews, education consultant for Kanye, officially resigned earlier this month over the anti-Semitic outbursts.
In a statement to The Hollywood Reporter, the president of Temple Isaiah of Los Angeles, where Andrews is a director, said: ‘Dr. Andrews immediately resigned from Donda Academy after Ye West’s tweet.
“Her last day was October 11, 2022 as she felt she could no longer support the organization.”
Rise in value: Jon Schaefer, who resells Yeezys on eBay, predicted that the price of the show could increase by up to 50% after the Adidas announcement, according to Forbes
West has come under fire in recent weeks for his bizarre behavior, including debuting a series of “White Lives Matter” branded shirts at Paris Fashion Week.
During an episode of the Drink Champs podcast with NORE, West claimed George Floyd died after taking fentanyl and Derek Chauvin’s knee “wasn’t even on his neck like that.”
Floyd’s family has since filed a $250 million lawsuit against the star over the comments, calling them “disgusting” and claiming he used “false statements” to “promote his brands”.
Kanye also falsely claimed he was the “richest black man in American history” – a title that belongs to Robert F. Smith of Vista Equity.
He said: “A lot of that stuff for me as the richest black man in American history, who invested $140 million in JP Morgan, and never even had the chance to… not even deal with them.” We’ll talk another time.
In 2021, West was mistakenly described as America’s richest man after Bloomberg reported his businesses’ valuations at $6.6 billion.
Much of that figure came from sales that had yet to happen and were never an indication of his personal wealth – Forbes estimating his net worth at around $1.8 billion.
JP Morgan Chase declined to comment on why he cut ties with the rapper.
Candace Owens defended Kanye saying, “Companies can disassociate themselves from Ye but they won’t steal from him.”
Adidas’ decision to end its partnership with Kanye represents the latest blow to the rapper who has seen many working relationships tarnished in light of recent controversies.
Downhill: He also caused controversy by wearing a ‘White Lives Matter’ shirt during his Paris Fashion Week show, while Owens joined him in the same shirt
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