Tech Week 2023: Smart sneakers, casual glasses and fresh cream for the butt - Pinkbike

Tech Week 2023: Smart sneakers, casual glasses and fresh cream for the butt – Pinkbike

Direct Drive Elite Justo Trainer

Chances are you’re here to learn about a new enduro bike, watch a two-minute video full of send-offs, or check out all the Red Bull Rampage coverage… it’s all naught to do with a new coach from the Italian Elite brand. But there’s also a (admittedly smaller) chance that you not only know what FTP stands for, but you’re working on raising it, and maybe even own a bunch of stretchy clothes. If so, you might also be interested in Elite’s Justo Direct Drive Interactive Trainer for $1,199.

Details about Justo
• Direct, interactive training
• Wider flywheel, flexible feet
• Compatible with mountain bikes
• Automatic calibration, dual Bluetooth, bridge connectivity
• Wired connection option
• Can be used offline, without power supply
• MSRP: $1,199
• More info:

First off, while the Justo is pictured here with a road bike attached, it’s also compatible with 12 x 142mm thru-axle and 135mm quick-release axles, as well as 148mm spacing and 157 mm with the addition of adapters which are sold separately. Like other direct-drive trainers, the Justo replaces your entire rear wheel; all you have to do is install a cassette (not included) and secure your bike before you smash into pieces while using Zwift, Sufferfest, TrainerRoad, or whatever app you’ve paired it with.
Elite has also added a bunch of features that set it apart from its other trainers, including two different flexible foot durometers that allow the trainer to switch from left to right as you work out for a more realistic feel, a much larger footprint small, and a larger 13.6 lb flywheel. On the software side, there’s a new “Easy Start” ERG feature that briefly relaxes the resistance if you restart pedaling while the trainer is in a high power resistance setting, auto-calibration, dual Bluetooth, bridge connectivity for heart rate and cadence sensors, and the ability to hardwire an Ethernet connection for maximum reliability. If you like online shopping, this last detail should be at the top of your priority list.

You can also use the Justo without a computer by downloading the Elite app and setting the gradient/resistance you want to replicate, or even when it’s not plugged into the wall and has no power.

Chamois Butt’r Ultra Balm

If you’ve heard of Elite’s new trainer, you might also want to know about this box of Ultra Balm from Chamois Butt’r that’s designed to keep friction to a minimum on your next all-day epic. Ultra is a bit thicker than their other treatments, the idea being that it will last and be more effective for longer, especially in the face of incessant rain or excessive sweating from extreme heat. It’s not water or petroleum based, and the ingredients are all natural, including oils and beeswax.

Details Ultra Balm
• Designed for long haul, tough conditions
• All natural ingredients
• Made in USA
• MSRP: $29.95 (5 oz box)
• More info:

Koo Cosmo Glasses

Have you ever heard of Koo? Me neither, but the eyewear brand has been around since 2016 and offers stylish MTB eyewear, as well as their new Cosmo eyewear which is pictured here. The laid-back Cosmo can be worn anywhere without looking like it’s on its way to the 1997 Ironman World Championships, but it still uses Zeiss polycarbonate lenses and grippy deck-level pads. nose and temples. Polarized lenses are available with the black Cosmos, and the frame is supposed to be flexible enough to bend long before breaking.

Details Cosmos
• Casual style
• Zeiss polycarbonate lenses
• Polarized lenses (black frame only)
• Flexible chassis
• Seven color options
• MSRP: $130 – $160 USD
• More info:

Tech Week 2023 is your chance to catch up on the latest MTB components, apparel and accessories. Click here to view all related content.

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