Taylor Swift's 'Midnights' kicks off record in US

Taylor Swift’s ‘Midnights’ kicks off record in US

by Taylor Swift Midnights went to a record-breaking start in the United States after its first day of release.

According to initial reports from Luminate, the album, released on October 21, sold over 800,000 copies in the United States in its first day across all available formats (multiple digital album downloads, CD , vinyl and cassette variants). It has already had the biggest sales week of any album since 2017, is the best-selling album of 2022 year-to-date, and set a modern-era record for vinyl album sales. of a week.

Luminate Data Powers Billboardweekly charts.

Best-selling album of 2022 after one day: Midnights‘ sum of initial sales already makes it the best-selling album of 2022 year-to-date. Previously the best-selling album of 2022, year-to-date, was Harry Styles Harry’s housewith 620,000 copies sold in the week ending October 13.

We think that Midnights‘ sales figure will increase in the coming days, as the tracking week ends on Thursday, October 27. The set’s final sales number is set to be announced on Sunday, October 30, along with its expected big debut on Billboard’s 200 Albums chart (dated November 4). Whether Midnights debuting at No. 1 on the Billboard 200, it will mark Swift’s 11th chart-topping effort.

The Billboard 200 chart ranks the most popular albums of the week in the United States based on multimetric consumption measured in equivalent album units, compiled by Luminate. Units include album sales, track equivalent albums (TEA), and streaming equivalent albums (SEA). Each unit equals 1 album sale, or 10 individual tracks sold from an album, or 3,750 official ad-supported audio and video streams or 1,250 paid/on-demand subscription generated songs from a album. For all charting news, follow @billboard and @billboardcharts on Twitter and Instagram.

News of initial streaming and equivalent track activity for the album, provided by Luminate, will be reported in the coming days.

Biggest sales week for any album since Swift reputation in 2017: With only one day of sale, Midnights records biggest sales week for any album in US since Swift reputation debuted with 1.216 million copies sold in its first week (ending November 16, 2017).

Reputation was also the last album to sell over a million copies in a single week in the United States, a feat that has become difficult to achieve in recent years as consumers shift to consuming music through streaming services. streaming. (Annual US album sales have declined every year from 2012 to 2020.)

Since Luminate began tracking music sales in 1991, there have only been 23 instances – by 21 different albums – where an album has sold at least 1 million copies in a single week. One of these albums, that of Adele 25sold over a million in three weeks.

Modern era vinyl sales record: Further away, Midnights hands down the modern-era record for one-week vinyl album sales in the United States, with over 400,000 copies sold to date. It’s the biggest week for a vinyl album since Luminate began tracking music sales in 1991. It surpasses the previous record, set earlier this year, when Harry’s house debuted with 182,000 vinyl copies (week ending May 26, 2021).

MidnightsThe overall initial sales figures include all pre-orders of the album that were fulfilled for the customer through October 21, as well as traditional in-store sales that were generated on release day.

Midnights arrived after months of promotion and pre-orders ahead of release – and its initial sales figure is bolstered by an array of available versions and variants of the album.

Midnights is available for purchase in a standard digital album (both clean and self-explanatory), an iTunes-exclusive version with a bonus track (clean and self-explanatory), four standard CD editions (each with a different cover, both clean and explicit), four vinyl LP editions (each with a different cover and colored vinyl), and a cassette.

Target is also selling an exclusive “Lavender” edition of the album on CD and colored vinyl, with the CD including three bonus tracks.

Additionally, in the weeks leading up to the release, Swift’s online store sold pre-orders of signed copies of all four standard CD albums and all four standard vinyl records. Midnights is also available in a deluxe box with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders.

three hours later Midnights arrived, Swift released a deluxe edition of the album with seven bonus songs (20 tracks in total) to streaming services and digital retailers (the latter including a digital liner note booklet).


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