The countdown to Midnights keep on going. At midnight London time on Monday, Spotify unveiled a new billboard featuring special lyrics to one of the songs on the LP.
“I’m polishing really well,” the billboard read.
Spotify has also been updated Midnights preview page, which includes a video of Swift revealing a second thing that “kept me up at night” and inspired the album: “Fantasizing revenge,” she says in the video before a shy smile .
Spotify teased that the English capital would be the location for the announcement, sharing a screenshot of a billboard with the words “Meet us at midnight” in Britain. In their tweet, they referenced Swift’s song “London Boy”, writing“So I guess all the rumors are true / You know I love a London bo(ard) / Bo(ard), I love you.”
Also on Monday, UK fans were also prompted for pre-ordering the album with “special presale code access” for “yet to be announced” show dates for a future tour.
The London-based reveal comes after Swifties in New York were surprised by a huge Spotify billboard in Times Square which revealed the album’s first lyrical taste Midnightsout Friday.
“I shouldn’t be left to my own devices,” the billboard reads.
“Where to go next?” Spotify wrote on Instagram, apparently teasing yet another reveal.
Along with the lyrics, Swift unveiled a timeline on TikTok showcasing some of her album rollout plans in the days leading up to and following the release. The program includes a video for “Anti-Hero”, lyric videos and a “very chaotic surprise”.
Spotify Midnights preview page, which includes a video of Swift revealing one of the five things that “kept me up at night” and inspired her album.
“I’m going to tell you five things that kept me awake at night and inspired the Midnights album,” she says in the video. “The first thing… is self-loathing. (Then Swift looks shyly to the side.)
To recap the rollout of Swift’s new album: Swift announced the release when she won the MTV VMAs in August, followed it up with the release of five vinyl pressings – four clockwork and one from Target with a new additional song – and slowly announced the names of each of the album’s tracks in a TikTok series, titled “Midnight Mayhem with Me”.
Among the songs on Midnights is a track called “Snow on the Beach”, which features Lana Del Rey.
“I’m a huge fan,” she said of Del Rey. About the song, Swift shared that it’s about “falling in love with someone at the same time they fall in love with you, kind of in that kind of cataclysmic, fatal moment where you realize someone ‘one feels exactly the same as you feel.’
She equated this with wondering, “Wait, is this real? Is it a dream?’… A bit like seeing snow falling on a beach.
The new partnership with Spotify solidifies Swift’s relationship with the streaming platform, from which Swift originally sourced her music in 2014.
“As part of my new contract with Universal Music Group, I have requested that any sale of their Spotify stock result in a distribution of cash to their artist, non-recoverable,” Swift wrote in a 2018 Instagram post. when his music did. back on the platform. “They generously agreed to this, on what they believe to be much better terms than previously paid by other major labels.”
This story was updated at 7:20 p.m. on October 17 to include the new lyrics reveal in London.
This story was updated at 3:35 p.m. on October 17 to include mention of the tour’s upcoming presale.
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